Self Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words

Self Marketing Plan - Assignment Example Some portion of my duty is ensuring there is sufficient staff for the up and coming movement dependent on statistics and get out and to advise the chief in control. Staffing is one of the activity obligations of a medical attendant director/nurture chairman. Other occupation obligations incorporate money related administration and planning which is a territory I would require more involvement with, selecting, meeting and preparing new workers. I have arranged a few new RNs that have joined our unit and I especially appreciate showing one on one or in little gatherings. Finishing execution assessments, figuring out what benefits the medicinal services office will give, and guaranteeing that all employees’ licenses and confirmations are forward-thinking would likewise be my duty. I would do well with these obligations since I am sorted out, and have just idea of a few changes I think would be advantageous to the patients and staff if they somehow managed to be actualized on our unit. In view of my insight, aptitudes and t6he experience I have picked up until now, I hope to be remunerated a compensation inside the scope of 80,000-120,000. I would take part in different exercises to set myself up for this job so as to guarantee that I am consistently fit as a fiddle to offer my administrations. For example, I would guarantee I keep myself side by side with current emergency clinic strategies, clinical information, and current medicinal services issues. I would likewise search for a good example or guide that I could talk with and gain from particularly in the first place. I foresee having to consistently teach myself on changing approaches and medicinal services issues just as adjust to spending cuts and new staffing. I think there’s consistently open doors for individual and vocation development inside each set of working responsibilities regardless of whether it’s simply improving or exceeding expectations at day by day work assignments and duties. By and large, I see myself as a benevolent individual so I figure I would

Classical Music Concert with 3 Instruments essays

Old style Music Concert with 3 Instruments articles Old style Music is as yet famous after it has just created for many years. Right now, there are as yet numerous individuals entrance this novel sort of performing music by numerous old style instruments. Dissimilar to pop instruments, old style instruments are generally significantly more quiet. Accordingly, the climate they make is incredibly pacific; this sort of air is easy to delineate numerous scenes of numerous accounts. The show, Bonie Hampton and Faculty Friends: A Chamber Music Reunion, which was performed by workforce of Juilliard School of Music, is a great old style execution with just piano, violin, and viola. It created a very serene felling to audience members and permitted audience members to come out of numerous psychological impressions of various scenes in their brains. Before the show began, audience members were holding up in the backup line and talking about the enormity and substance of the show with one another. I heard that this show was centennial that performed by some accomplished resources of Julliard School and those resources would not perform freely regularly. This show got baffling to me at that point. The primary melody in the show was called Robert Mann and Earl Carlyss, which was performed by piano and viola. It had a moderate rhythm toward the start and consistently accelerating. At the point when the tune began, the dynamic was piano, following a moment, it became mezzo-piano. By and large, the whole melody was crescendo. In the tune, there were a couple of seconds that had subito from piano to specialty; it made numerous shocks for each audience. I was stunned when subito occurred. After the subito, the dynamic turned decrescendo. During the subito-decrescendo period, the whole powerful resembled an individual climbed a slope here and there. The tune appeared to be increasingly fascinating to the audience members, particularly to me. The climate of the entire melody was from serene to... <!

Events Galore COLUMBIA UNIVERSITY - SIPA Admissions Blog

Events Galore COLUMBIA UNIVERSITY - SIPA Admissions Blog Below is some evidence of the choices that SIPA students must sometimes make when it comes to how to spend their time.   There always seems to be something going on at SIPA or on our campus that would be interesting to attend. ____________________ Monday, November 29, 2010 Gender-Based Violence in the Congo 6:30 pm 8:30 pm International Affairs Building, Room 1501 Gender Policy Panel Discussion with Dr. Les Roberts, Professor of Epidemiology at Columbia University Mailman School of Public Health; Paula Donovan, Co-Founder of AIDS-Free World; Dr. Susan Bartels, Co-Head of the Harvard Humanitarian Initiative; and Lisa Jackson, Writer and Director of the film The Greatest Silence: Rape in the Congo. Debate: Nuclear Energy and Climate Change 7:00 pm 9:00 pm Columbia Law School, Jerome Greene Hall, Room 106 Earth Institute Debate with Robert Alvarez, Senior Scholar, Institute for Policy Studies, former Senior Policy Advisor to the Secretary of Energy; Peter Bradford, Adjunct Professor, Vermont Law School, former Commissioner, Nuclear Regulatory Commission, former Chair, New York and Maine utility regulatory commissions; Barton Cowan, Visiting Professor, West Virginia University College of Law, of counsel, Eckert Seamans Cherin Mellott, LLC; Susan Eisenhower, Member, Blue Ribbon Commission for Americas Nuclear Future, Chair Emeritus, Eisenhower Institute; Michael Gerrard, Andrew Sabin Professor of Professional Practice, Director, Columbia Center for Climate Change Law Tuesday, November 30, 2010 Kazakhstans Refugee Crisis: Violence, Hunger and the Transformation of Broader Central Asia, 1930-1933 12:00 am 1:30 pm International Affairs Building, Room 1219 Harriman Institute Lecture with Sarah Cameron , Post-Doctoral Fellow, Yale University Japan Circa 1959 The High-Growth Economy and the Social Effects of Television 12:00 pm 1:30 pm International Affairs Building, Room 918 Weatherhead East Asian Institute Brown Bag Lecture with Yoshikuni Igarashi, Associate Professor of History, Vanderbilt University Kazakhstans Refugee Crisis: Violence, Hunger and the Transformation of Broader Central Asia, 1930-1933 12:00 pm 1:30 pm International Affairs Building Harriman Institute Lecture with Sarah Cameron, Post-Doctoral Fellow, Yale DevInfo Training 1:00 pm 2:00 pm International Affairs Building, Room 407 New Media Task Force Workshop with Christina J. Irene, a representative from the joint UNICEF/DevInfo programme, along with the Fall 2010 DevInfo Interns, will present an introduction to the DevInfo data management system. Brown Bag with Amb. Paul R. Seger, Permanent Repepresentative of Switzerland to the UN 1:00 pm 2:00 pm International Affairs Building, Room 802 International Organization Specialization Brown Bag Lecture with Ambassador Paul R. Seger, Permanent Representative of Switzerland to the United Nations How Not to Help 6:30 pm 8:00 pm International Affairs Building, Room 707 Institute for the Study of Human Rights Discussion with Kate Cronin-Furman and Amanda Taub from Wronging Rights. Wednesday, December 1, 2010 Lake Baikal, Siberia: Will Industrial Development Destroy the Worlds Largest, Cleanest Lake? 12:00 pm 1:30 pm International Affairs Building, Room 1219 Harriman Institute Lecture Czech Foreign Policy After the Fall of Communism 12:00 pm 1:30 pm International Affairs Building, Room 1512 Harriman Institute Lecture with Jiri Paroubek Perspectives on Political and Economic Dynamism in Northeast Asia- Challenges of China and North Korea 12:00 pm 1:30 pm Columbia Univerity Morningside Campus International Affairs Building, Room 918 Center for Korean Research Lecture with Ambassador Young-Mok Kim,Consul General of Republic of Korea to New York. No registration is required. Leaders in Global Energy: Dr. Fatih Birol: Critical Factors Shaping the Future Global Energy Landscape 2:00 pm 3:00 pm International Affairs Building, Room 1501 School of International and Public Affairs and Center for Energy, Marine Transportation and Public Policy Lecture with Dr. Fatih Birol, Chief Economist, International Energy Agency Register Tolerance Without Liberalism: Conflict and Coexistence in Twentieth-Century Indonesia 4:00 pm 6:00 pm International Affairs Building, Room 801 Center for the Study of Democracy, Toleration and Religion Lecture with CDTR Visiting Fellow, Jeremy Menchik My Perestroika 8:00 pm 10:30 pm International Affairs Building, Room 417 Harriman Institute Film Screening and Discussion with Robin Hessman. To reserve tickets in advance please follow the link: www.ovationtix.com/trs/pe/8563295. Tickets will also be available at the box office in the Lerner Hall Lobby the day of the show. Concert Series: Italian Harpsichord Music with Andrew Appel 8:00 pm 9:30 pm The Italian Academy at Columbia, 1161 Amsterdam Avenue The Italian Academy for Advanced Studies in America at Columbia University Concert Series with harpsichordist Andrew Appel, violinist Krista Bennion Feeney, and cellist Loretta O’Sullivan, performing the music of Boccherini, Cimarosa, and Clementi Thursday, December 2, 2010 A Conversation with Adolfo Carrion, Regional Director of the U.S. Department of Housing and Urban Development 12:00 pm- 1:30 pm International Affairs Building, Room 1501 Urban and Social Policy Concentration Conversation with Adolfo Carrion, Regional Director of the U.S. Department of Housing and Urban Development Register Migrations of Jewish-Hungarian Professionals through Germany to the United States, 1919-1945 12:00 pm 1:30 pm International Affairs Building, Room 1219 East Central European Center Discussion with Professor Tibor Frank, Eötvös Loránd University, Columbia University, regarding the impulses influencing a uniquely gifted generation of mostly Jewish Hungarian emigrants. Biological Measures of the Standard of Living North and South of the Border 4:15 pm 6:00 pm International Affairs Building, Room 802 Institute of Latin American Studies Lecture: with Prof. Richard Steckel, Distinguished University Professor of Economics, Anthropology and History at Ohio State University. When China Met Africa and The Colony 6:00 pm 8:00 pm Studio X 180 Varick Street New York, NY 10014 Committee on Global Thought Film screening / Discussion including two films that examine Chinese investment in Africa Register Stories of Stigma, Stories of Strength: Ethnographic Oral History with Sanitation Workers in New York City 6:00 pm 8:00 pm Schermerhorn, Room 754 Oral History Master of Arts Program Lecture with Robin Nagle. She will present her ethnographic work for her forthcoming book Picking Up. QMSS Seminar: Sexual Networks and HIV Transmission in a High-Prevalence Setting: Evidence from a Sociocentric Study 6:30 pm 8:30 pm Hamilton Hall, Room 503 Institute for Social and Economic Research and Policy Seminar with Stephane Helleringer, Mailman School of Public Health Friday, December 3, 2010 Afghanistan: Prospects for Peace 9:00 am 5:30 pm Kellogg Center, International Affairs Building, Room 1501 Saltzman Institute of War and Peace Studies Sixth Annual Arnold A. Saltzman Forum Register From a Raindrop to a Stream Pebble to a Delta: Recent Research on Predictive Modeling 3:00 pm 4:00 pm Seeley W. Mudd Building, Room 833 Earth Institute Lecture with Efi Foufoula-Georgiou, Distinguished McKnight University Professor, Director of the National Center for Earth-surface Dynamics, University of Minnesota Register Asia in Africa: New Connections in Historical Perspective 3:00 pm 5:00 pm Davis Auditorium, Schapiro Center Committee on Global Thought Discussion Panel with Howard French, Deborah Brautigam, Abdoulie Janneh, and Wang Hongyi Register Saturday, December 4, 2010 The International Criminal Court in Motion An Analysis of its Seven Years of Activities and Perspectives with Dr. Luis Moreno-Ocampo, Prosecutor, International Criminal Court 4:00 pm 5:30 pm International Affairs Building Room 1501 Center for International Conflict Resolution Lecture with Dr. Luis Moreno-Ocampo, Prosecutor of the International Criminal Court (ICC). The talk will be followed by a discussion moderated by Mr. Jean-Marie Guéhenno, Director of the Center for International Conflict Resolution. Register Sunday, December 5, 2010 Toxica Simulation 9:30 am 6:00 pm International Affairs Building, Room 1501 CRWG and LASA Simulation allowing participants to engage in a negotiation, observed by negotiation practitioners. Space is limited, RSVP required. Please email Toxica2010@gmail.com. UPCOMING EVENTS Monday, December 6, 2010 From Three-Legged to Two-Legged Races The Emergence of Womens Competitive Sports in Japan (1910s-20s) 12:00 pm 1:30 pm International Affairs Building, Room 918 Weatherhead East Asian Institute Brown Bag Lecture with Robin Kietlinski, Adjunct Assistant Professor of History, Baruch College; Visiting Researcher, Weatherhead East Asian Institute. Monday, December 6 â€" Distinguished Lecturer Series Southern Buddhism: Tracing Later Buddhist Art in South India 4:00 pm 5:30 pm Knox Hall, Room 208 Southern Asian Institute Distinguished Lecturer Series with John Guy, Metropolitan Museum of Art Innovating for Development: A Thought Leadership Forum from the Journal of International Affairs 6:30 pm 8:30 pm International Affairs Building, Room 1501 School of International and Public Affairs Forum moderated by Steven Cohen, Executive Director, Earth Institute, about how innovation is driving the agenda for sustainable development, climate change, natural resource use and energy policy. Register Thursday, December 9, 2010 U.S. Rapprochement with Indonesia From Problem State to Partner 12:00 pm 1:30 pm International Affairs Building, Room 918 Weatherhead East Asian Institute Brown Bag Lecture with Ann Marie Murphy, Associate Professor, School of Diplomacy and International Relations, Seton Hall University; Adjunct Research Scholar, Weatherhead East Asian Institute. Thursday, December 9, 2010 Transforming Humiliation and Violent Conflict Workshop 5:00 pm 8:00 pm Columbia University, Teachers College Campus, 525 West 120th Street, Grace Dodge Hall, Room 179 Earth Institute Lecture Thursday, December 9, 2010 QMSS Seminar: Political Conditions for Diffusion? Anti-Corporate Movements and the Spread of Cooperatives in America Capitalism 6:30 pm 8:30 pm Hamilton Hall, Room 503 Institute for Social and Economic Research and Policy Lecture with Marc Schneiberg, Queens College Department of Sociology Monday, December 13, 2010 Post-Cancun Debriefing 12:00 pm 2:00 pm International Affairs Building, Room 1512 The Columbia-Paris Alliance Program and the Sustainable Development Doctoral Society Seminar on the climate change negotiations in Cancun, with Scott Barett, Lenfest-Earth Institute Professor of Natural Resource Economics and Laurence Tubiana, Alliance Visiting Professor at Columbia From Wednesday, January 12, 2011 through Friday, January 14, 2011 SIPA Students Only: 35th Annual Washington, DC Career Conference All Day Event Washington, DC Office of Career Services, School of International and Public Affairs 35th Annual Washington, DC Career Conference, a three-day event consisting of 20 panels, employer site visits, networking reception and a day of informational interviews. For further information regarding this event, please contact Joe Musso at sipa.dc.conference@columbia.edu. Register

Why Does Hydrogen Peroxide Bubble on a Wound

Have you ever wondered why hydrogen peroxide bubbles on a cut or wound, yet it doesnt bubble on unbroken skin? Heres a look at the chemistry behind what makes hydrogen peroxide fizz—and what it means when it doesnt.​ Why Hydrogen Peroxide Forms Bubbles Hydrogen peroxide bubbles when it comes into contact with an enzyme called catalase. Most cells in the body contain catalase, so when the tissue is damaged, the enzyme is released and becomes available to react with the peroxide. Catalase allows hydrogen peroxide (H2O2) to be broken down into water (H2O) and oxygen (O2). Like other enzymes, catalase is not used up in the reaction but is recycled to catalyze more reactions. Catalase supports up to 200,000 reactions per second. The bubbles you see when you pour hydrogen peroxide on a cut are bubbles of oxygen gas. Blood, cells, and some bacteria (e.g., staphylococcus) contain catalase but its not found on the surface of your skin. Thats why pouring peroxide on unbroken skin wont cause bubbles to form. Do keep in mind that since it is so reactive, hydrogen peroxide has a shelf-life—especially once the container its in has been opened. If you dont see bubbles form when peroxide is applied to an infected wound or bloody cut, theres a chance your peroxide has exceeded its shelf-life and is no longer active. Hydrogen Peroxide as a Disinfectant Since oxidation is a good way to alter or destroy pigment molecules, the earliest use of hydrogen peroxide was as a bleaching agent. However, peroxide has been used as a rinse and disinfectant since the 1920s. Hydrogen peroxide works to disinfect wounds in several ways: First, since its a solution in water, it helps rinse away dirt and damaged cells and loosen dried blood, while the bubbles help lift away debris. Although the oxygen released by peroxide doesnt kill all types of bacteria, some are destroyed. Peroxide also has bacteriostatic properties, meaning it helps prevent bacteria from growing and dividing, and also acts as a sporicide, killing potentially infectious fungal spores. However, hydrogen peroxide isnt an ideal disinfectant because it also kills fibroblasts, which are a type of connective tissue the body uses to help repair wounds. Since it inhibits healing, hydrogen peroxide should not be used for prolonged periods of time. In fact, most doctors and dermatologists advise against using it to disinfect open wounds for this very reason. Make Sure Hydrogen Peroxide Is Still Good Eventually, hydrogen peroxide breaks down into oxygen and water. Once it has, if you use it on a wound, youre basically using plain water. Fortunately, theres a simple test to see whether or not your peroxide is still good. Simply splash a small amount into a sink. Metals (like those near the drain) catalyze the conversion of oxygen and water, so they also form bubbles as youd see on a wound. If bubbles form, the peroxide is effective. If you dont see bubbles, its time to get a new bottle. To ensure hydrogen peroxide lasts as long as possible, keep it in its original dark container (light breaks down peroxide) and store it in a cool location. Test It Yourself Human cells arent the only ones that release catalase when they are compromised. Try pouring hydrogen peroxide on a whole potato. Next, compare that reaction to the one you get when you pour peroxide on a slice of cut potato. You can also test the reactions of other substances, like how alcohol burns on skin or wounds.

What Does Research Paper Samples Essay Mean?

What Does Research Paper Samples Essay Mean? Research paper is regarded as the multi-page writing. You are able to purchase research paper when you need and wherever you're. The research paper will have a number of distinct headings that are relevant to the thesis. Writing a fantastic research paper may be daunting task that needs extensive research. Our samples are supposed to set you apart by aiding you to write superior papers and essays. Read the full application, including fine print so you clearly understand the directions. The procedure is quite straightforward. Write about the results that you will present, and consider the type of tests you would love to incorporate, jotting them down in your outline. So as to play it safe and secure the very best result however harsh the odds, employing a research paper writing service stands an excellent idea. When you have chosen the controversial topic, it's time to take into account over both sides of the problem. The paper is given with the consistent focus, clear research, and provides a deep comprehension of the subject or topic when distinguishing the opinions and facts, and is reliable when it has to do with findings and conclusion. This research paper is intended to concentrate on the consequences of school bullying and what society can do in order to assist in prevent ing future bullying from occurring. The Argument About Research Paper Samples Essay In truth, it is by far the most significant part research paper writing. Big or little, writing a research paper is a large amount of work. If you wish to get a finished paper at an affordable price, you're in the area you demand! Of course, if it's the case that you try to turn in a typical paper done in the center of the night in a few hours, then it is a bit of cake, naturally. Researching for a paper can be exceedingly time consuming together with tiring, the majority of the time that it ends up being an okay paper since you do not own an expert source or you could just have used the incorrect format. When a research paper is assigned to you it isn't just to receive your views about the topic. Every academic paper really needs a thesis statement. Research paper writing service is a great alternative. When you submit your paper, be certain to keep a safe copy. On the flip side, content of essays includes an overview together with the basic comprehension of a topic. There are a few important suggestions on the best way to format papers correctly. Therefore it isn't too different, no matter how the APA format is a little detailed as it's not a mandatory you include the program title or the name of the professor. The New Fuss About Research Paper Samples Essay You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Both examples handle the identical theme (sick parent) but utilize various approaches. Quite a huge selection of topics it's possible to find here. If you to compose a particular topics. You will get your paper in a couple of days (or even hours if you want it very soon). Not right away, in a couple of hours or even days when you have some with a transparent mind. Of course you can't say so. A whole lot of students often wait to obtain research papers. To summarize, it seems like assignment essays continue to receive a prominent role in tertiary education as an assessment tool. It's not quite as easy as writing an essay about your summer vacation, your family members, or the previous party you've been to, since you don't need to do research to figure out about your personal experience. It's all-important to commence preparing narrative and research essays beforehand, preferably on the exact same day it was assigned! The absolute most poignant and actionable bullying research provides practical tips that you're able to implement at your school or better still, entire school district.

Consequences of Postmodernism in the Movie Free Essays

How the movie â€Å"American Psycho† relates to the post modern society of America in the 80†² IIS Postmodernism was first seen in the late nineteenth century, but after the second world war it was applied to people’s everyday life. â€Å"American Psycho† portraits the reality and consequences of postmodernism through the mysterious life of Patrick Bateman as the â€Å"American Psycho†. Patrick Bateman is the main character of the movie, and the whole world is seen through his eyes. We will write a custom essay sample on Consequences of Postmodernism in the Movie or any similar topic only for you Order Now The moral in the movie is that there are no morals, it is one big twisted game fighting for status. Patriot’s life comes focused on this goal through worshipping the surface through capitalistic, consumerist and narcissistic behavior. The â€Å"Business card† scene definitely displays that Patrick Bateman perceives the world as post modernistic. Nothing has meaning to it in Patriot’s mind, as ideologies, goodness and love. What Bateman can relate to are the materialistic aspects for example the business cards where it meaner everything to him to have the best card which is only an illusion of himself. Bateman and the phenomenon, postmodernism are the idea that nothing is real Just an illusion and that everything is a copy of something that’s already been duplicated. This movie has many different ways to look at it. Many have seen this movie and thought whether this is all real or if it’s Just his crazy twisted mind, making it all up. One thing we can agree on is the fact that Patrick Bateman is a mentally disturbed person. Maybe all this violence and blood displayed in this movie, are the feelings of the author towards the post modernistic society that we have and do live in, this is him showing his hatred towards it. This is why it is irrelevant whether it is real or not, t is this feeling the author has towards this twisted society that you must understand and to feel it you must see it in action. When societies redefine, the people also redefine this is the process we see in Batsman’s life. He is always thriving to redefine himself both through his physical body and through his materialistic belongings. This thriving for the idealistic image is the meaning of life for Patrick Bateman, all of his actions and thought are focused on redefining himself compared to the redefining society. Survival becomes a key point in this society. Bateman is trying to survive in his sick society. By surviving it meaner to keep up with all the materialistic ideologies of the perfect being. His survival for this we see when he does his regular morning exercise followed by a skin mask to the battle of business cards. One of postmodernists big aspects is the value given to the materialistic aspects of society, everything has lost its soul even people are described almost as if they were products. People are no longer Judged by their true selves but through what clothes they wear, what perfume they use and how much money they own. An example from he movie is the big importance of which restaurant to eat at. It is not whether the food is good, it is what image it represents to the surrounding people. Patrick Bateman is trying to sell himself all the time. He does this Just like you would advertise a bottle of coca-cola. He wants the surrounding people to associate him with the best restaurant, business card and even the look of his girlfriend. This is exactly how coca-cola tries to sell us this idea of happiness and fairytale world when you open a bottle of coca-cola, this they do through advertisements as we see it with Bateman, who becomes a product. Creating this image of yourself is pure postmodernism. The movie shows this to us in such a clear way though Patrick Bateman description of himself. â€Å"‘ have all the characteristics of a human being: blood, flesh, skin, hair; but not a single, clear, identifiable emotion, except for greed and disgust. † and â€Å"there is an idea of a Patrick Bateman; some kind of abstraction. But there is no real me: only an entity, something illusory. And though I can hide my cold gaze, and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable†¦ I simply am not there†. To understand this you must understand that the soul is your true being. Through postmodernism the soul dies due to always having to manipulate and create this illusory image of one self, but by doing this the soul is getting buried so deep beneath this image, that it is almost non-existing. The whole point of a post modernistic life is trying to create this perfect picture of yourself, instead of finding your true self by removing all mindsets and ideologies given to you by this manipulative society trying to give you ideologies, norms and rules that bury our soul. This movie is showing postmodernism at its finest. All values, ideologies and norms have vanished and now they are meaningless. In the end the only thing you can really reflect on is one self. Bateman is wandering around a materialistic â€Å"yuppie society†, where people are so concerned and busy with their outer, status and themselves, that they don’t see how gruesome and crazy Bateman really is. All the violence in itself is not that important for the meaning of the movie. What really is trying to be shown in this movie is this outrage towards the post modernistic society and how it can affect you. How to cite Consequences of Postmodernism in the Movie, Papers

Research Methodology and Statistics

Various research approaches Correlation study This is the study that uses statistical measures to identify the relationship existing between variables. One of the advantages is that it provides room for simple observation of variables in their original set-up. It also protects the results hence no room for manipulation. Its disadvantage is that it does not have the ability to relate variables (McMillan and Schumacher, 1993).Advertising We will write a custom assessment sample on Research Methodology and Statistics specifically for you for only $16.05 $11/page Learn More Gay, Mills, Geoffrey and Airasian (2006) define a correlation study as â€Å"a quantitative method of research in which you measure two variables for each individual. Its collected data determines whether, and to what degree, a relationship exists between two or more quantifiable variables† (p. 191). â€Å"Correlation study shows the relationship between two variables but do not g ive inner details and description on the mechanism of the relationship† (Gay et al., 2006, p. 11). In this study researchers are capable of making predictions on things having familiar correlation unlike in casual comparative study (LaFountain and Bartos, 2002, p.32). Disadvantage is that it is not easy to remember correlational study since cause is not measured. Researchers are not able to â€Å"establish the cause of phenomena despite the existing relationship† (LaFountain and Bartos, 2002, p. 45). Casual-comparative study This is the method that reveals casual relationship existing between variables. It relates the subject in question to already available data provided by the management. The availability of management in this design helps in providing sufficient information for the study. However, in some instances in-depth study on independent variables is required so as to develop necessary test differences between groups. Example is a research study done on the ca uses of death amongst the newborn babies, the researcher selects the record on actual cases of babies who have died within the first month of life and then record the ‘controls’ who are the babies who survives their first month of life. The researcher then interviews the nurses to compare the history of these two groups in order to determine the prevailing risk factors that might have caused the deaths as opposed to survival (Holland et al., 1985).Advertising Looking for assessment on math statistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advantage is that researchers are â€Å"able to make predictions† on things that their correlations are known unlike in casual comparative study (LaFountain and Bartos, 2002, p.34). The variables used in this study cannot be manipulated, hence making this method desirable. This is quite different from other study methods like correlation. The study tries to â€Å"highlight the cause of the effect† making implementation easier (Resenthal and Rosnow, 1999, p. 190). Disadvantage of Correlation is that is difficult to remember since causes are not measured. Researchers are not able to â€Å"establish causes of events despite the relationship† (LaFountain and Bartos, 2002, p.34). Also compared to other study types like quasi experimental study, casual-comparative does not provide â€Å"an actual or accurate data to the researcher† (Resenthal and Rosnow, 1999, p.222). Quasi-experimental study This study examines the results through comparison of subjects that receive program activities and the results of such similar group that do not receive program activities. The results before and after group’s participation are compared. The advantage of this type of experiment is that it has the ability to reveal causes and effects. Its disadvantage is that it cannot establish relationship between the results (Campbell and Stanley, 1963). Quasi experiment can be very valuable in providing important information such as; detailed information about the population under study, information that identifies the expected changes and results, detailed data on the level of change that occurs over a period of time, it also provides information on the changing outcomes and those that do not change (Bogdan and Biklen, 2007). Experimental study This is the method where the variables defining one or more phenomena can be adjusted to suite the definition of other variables. One of the advantages is that it allows for direct manipulation and control of the independent variable. It limits any other explanations and allows direct casual relationship between variables. One of the limitations is that it requires a laboratory for the experiment to be undertaken; this affects the outcome since the results are artificially generated. There is minimal control of variables and this may sometimes make the experiments difficult to undertake (Campbel l and Stanley, 1963).Advertising We will write a custom assessment sample on Research Methodology and Statistics specifically for you for only $16.05 $11/page Learn More Sampling approaches Sampling is the process where a subgroup is picked from a population and then used as the main study phenomena to reveal the characteristics of the whole population. This makes it easy for the researcher to generalize the issues about the population based on the characteristics of the sample group. Advantage of sampling methods is that it is easier to collect data from small number of participants. Large population can be described using several variables which might prove to be very expensive (Borg, Gall, and Gall, 1993; Gall, Borg and Gall, 1996). The following are the different types of sampling approaches used; Random sampling This is the non-systematic collection of samples from whole population. Every member within the population holds an equal opportunity to b e included in the sample, all the process is based on chance. Example when one wants to identify preferred candidate for a post. A list of citizens who are registered voters within the region is obtained, then the names are written on cards after which the cards are mixed and selected randomly based on chance. Advantage of this method is that it provides opportunity for participation of all subjects. This approach is preferred over others because it provides chance for general results. For instance if there was a study to collect results from twenty people selected randomly or from 100 people selected using other methods, the small sample is found convenient to work with. Disadvantages include the fact that this method must have a list indicating all population members, it is also more expensive to conduct, time consuming and the data can be easily manipulated. Stratified sampling In this approach, random samples are collected from identified groups within the population. Advantage of this approach is that it ensures there is proportional presentation of members from a particular group. The disadvantages is that it’s a bit complicated and requires a lot of input since each strata must be defined in a more careful way.Advertising Looking for assessment on math statistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This approach is used where the population comprises of distinct sub-groups that must be studied. In this case accurate estimate of each sub-group is made by taking sample of adequate size from each stratum. Estimate of the whole population can be done by first knowing the total population of each strata then adding their estimates. Cluster sampling This is where samples of successive groups are identified and divided into small units. Cluster sampling results in less accurate estimates of indicators as compared to random sampling. This is because participants found within the clusters may sometimes show similar characteristics. One advantage of this sampling method is that it is possible to work with local list even without the list of population members; it is also possible to isolate members to avoid unnecessary contradictions. Disadvantage of this method is that sometimes it is difficult to â€Å"equate clusters in a level† due to differences in characteristics. This call s for increase in the size of sample in order to find varied characteristics (Black, 1999, p 118; Wiersma, 1995). An example where it can be used is where population is spread over wide area posing some difficulty in data collection. Cluster sampling is used to concentrate fieldwork in specific clusters. External and Internal Validity of a Study Gay, Mills, Geoffrey and Airasian (2006) defines validity as â€Å"the degree to which a test measures what it is intended to measure; a test is valid for a particular purpose for a particular group† (p153 and 603). Validity focuses on testing and measuring the intended phenomenon. There are four types of validity; â€Å"Content validity indicates the level to which a test measures a sample of a whole population to establish its characteristics. Criterion validity indicates the capability of predicting test scores hence estimating performance based on the appraised test. While construct validity looks at mental interpretation of test performance† (Creswell, 2008, p172; Gay et al., 2006, p.152). Internal validity is a case where the research is examined to reveal whether it demonstrated any valid relationship between the variables under study (Patton, 1990). The study is considered internally valid in a case where the effects on dependant variable are due to the differences that exist between independent variables. Threats to internal validity include; past events, growth, testing, human disadvantages and effects from instruments, statistical regression, selection, mortality and imitation of treatments. On the other hand External validity presents ways on which findings are generalized across entire population or subjects under investigation (Altheide and Johnson, 1994). Threats to external validity include; â€Å"relationship between treatment and attributes, relationship between treatment and setting, conflict between multiple and treatment, pretest and post-test sensitization† (Gay et al., 2008, pp241-247). External and internal validity are related in that as more controls are implemented which increases the internal validity; the generalization of the experiment reduces. There are several threats that affect validity; however the researcher need to take some necessary measures which include; avoid using pretest results if at all it might have some effects on the posttest results (Katzer, Cook and Crouch, 1998). Also the length of the treatment period should be shortened when there is prediction that the objects used may not survive the treatment period set, dividing the subjects into half if at all the post-test may differ from the pre-test results. Prediction of non-performance of subjects on an experimental task leads to development of an alternative instruction manual (Brownell, 1992). To strengthen internal validity researchers must identify all potential barriers before running an experiment. Researchers need to implement control techniques such as balancing samples through random selection. They should further use appropriate experimental designs. Strengthening of external validity involves experimenting on a phenomenon within labs that are free from real world duplicates. Researchers also need to find out if the environment in the laboratory is the same as that in real world. Example: A researcher compares the scores of students on discussion question versus those who do not explain their points on the same questions (Yin, 1994). If the findings indicate that those who discuss questions score significantly higher than the other group, it implies that discussion of questions is effective. If at all the students who elaborate on questions are given more exercises on how to answer the questions than those who do not, then there is involvement of extraneous variable which weakens the quality and validity of the experiment (Cooper and Schindler, 2001; Leedy, 1997). Example: The percentage change in the incidence of crime in the 106th Precinct may have been the result of the normal decline in crime experienced during the fall of the year and may have had little or nothing to do with 15% increase patrol officers. The decrease in crime experienced may be attributed to any of these factors; increased patrol effects, low crime due to season, or both factors. The study is considered to be logically confounded since there was no control on seasonal variation in crime (Friel, 2010). Statistics A variable is a subject that is measured in a research study; it can be in form of an object, event or any other measurable category. It is divided into independent and dependent variable (Hittleman and Simon, 2006; Creswell, 2008). An independent variable is a variable whose characteristics are not changed by other variables, it stands alone. Examples include; â€Å"age, gender and training course† (Creswell, 2008, p. 306). While dependent variable is that variable which depends on other factors, it is subject to change depending on ho w it is influenced by others (Gay and Airasian, 2000, pp 571-590). A good example is â€Å"frequency of smoking† (Creswell, 2008, p. 306). Case study I In this case the independent variable include teaching, this is because other factors such as new technology, student’s attitude might not change the meaning. Dependent variables include; student’s attitude, technology, Professor, and students. Student’s attitude is subject to change depending on the interest towards the subject and the teacher involved. Technology is subject to change depending on people’s ideas and its level of effectiveness. Professor is subject to change depending on how he/she adjusts to the new technology. The student’s are also subject to change depending on how involving the new technology is, they might improve on their study performance or not. This is non-experimental research since the independent variables cannot be measured but only observed. The statistical met hod to be used in this study is the unpaired t-test since in both groups students and teachers are independent of each other while the teaching process remains continuous (Creswell, 1994; Glass and Hopkins, 1984). Sample size n= 56 representing only one group, sample mean u= 28 STD deviation = 31.113 Variance = 968.01 Case study II In this case the dependent variable is the reinforcement schedules since the schedules can only be observed and not controlled. While the independent variables are the rein forcers (i.e. food, money and token) since they can easily be manipulated by the experimenter (Hart, 1998). In this case unpaired t-test will be used since the parameters are continuous and distributed. Comparison is to be made of the continuous distribution parameter in more than two independent variables; ANOVA will be used to generalize the unpaired t-test. This is an experimental research since the independent variables can be manipulated. Case Study III In this case independent va riable is the student achievement since it can be controlled and adjusted. While the dependent variable is their Scholastic Aptitude Test since it cannot be controlled it is natural. This is non experimental since the researcher cannot manipulate the results (Stake, 1995). Correlation analysis is suited for the analysis of this case; this is because the study tends to examine the strength of correlation between two variables that is SAT and scores. The paired t-test is recommended for this study since there are continuous parameters is distributed and compared in more than one paired group (Giddens, 1984; Gay, Mills, Geoffrey, Airasian, 2008). References Altheide, D. L., Johnson, J. M., (1994). Criteria for assessing interpretive validity in Qualitative research. In N. K. Denzin Y. S. Lincoln (Eds.). Handbook of qualitative research (pp. 485-499) Thousand Oaks, CA: Sage. Web. Black, T. R. (1999). Doing quantitative research in the social sciences: An  Integrated approach to rese arch design, measurement, and statistics. Thousand Oaks, CA: SAGE Publications, Inc. (p. 118). Web. Bogdan, R., Biklen, K. (2007). Qualitative research for education: an  Introduction to theory and methods. 5th ed. Boston, MA: Allyn and Bacon. Borg, R., Gall, P., Gall, D. (1993). Applying educational research  (3rd ed.). New York: Longman. Brownell, A., (1992). Reprint of criteria of learning in educational Research. Journal of Educational Psychology (84): 400–404. Web. Campbell,T., Stanley, J., (1963). Experimental and quasi experimental designs for research on teaching. In N. L. Gage (Ed.), Handbook of research on teaching (pp. 171–246). Chicago, IL: Rand McNally. Web. Creswell, J. W. (1994). Research designs: Qualitative and quantitative approaches. Thousand Oaks, CA: Sage. Creswell, J. W. (2008). Educational research: planning, conducting, and evaluation  Quantitative and qualitative research (3rd ed.). Merill Prentice Hall: Upper Saddle River, NJ. Cooper, D. R. Schindler, P. S. (2001). Business research methods (7th ed.). Boston: McGraw-Hill Irwin. Friel, M., (2010). Assessing the goodness of a research study. College of criminal justice, Sam Houston state University. Gall, D., Borg, R., Gall, P., (1996). Educational research: An introduction. White Plains, NY: Longman. Gay, L.R., Airasian, P., (2000). Evaluation of a research report. In Educational  research: competencies for analysis and application. (pp. 571-590). Upper Saddle River, N.J: Prentice-Hall. Web. Gay, L.R., Mills, Geoffrey. E., Airasian, P. (2008). Educational research:  Competencies for analysis and applications. Upper Saddle River, New Jersey: Pearson Merrill Hall. Giddens, A. (1984). In R. Yin (1993). Applications of case study research. Beverly Hills, CA: Sage Publishing. Goetz, J. P. LeCompte, M. D. (1984). Ethnology and qualitative design in  educational research. Lexington, MA: D. C. Heath. Glass, G. V., Hopkins, K. D. (1984). Statistical methods in education and  psychology. Englewood Cliffs, NJ: Prentice Hall. Gliner, J. A., Morgan, G. A. (2000). Research methods in applied settings: An  integrated approach to design and analysis. Mahwah, NJ: Lawrence Erlbaum Associates. Hart, C. (1998). Doing a literature review: releasing the social science research  imagination. London: Sage Publications. Hittleman, D., Simon, A.J. (2006). Interpreting educational research: an  introduction for consumers of research (4th ed.). Upper Saddle River, NJ: Merrill. Holland et al., eds. (1985) Oxford Textbook of Public Health, Volume 3: Investigative  methods in public health. Oxford: Oxford University Press. Katzer, J., Cook, K.H., Crouch, W.W. (1998). Evaluating information: a guide for  users of social science research (4th ed.). Boston, MA: McGraw-Hill. LaFountain Bartos, R., (2002). Research and statistics made meaningful in Counselling student affairs. Web. Leedy, P. D., (1997). Practical research: planning and design (6th e d). Upper Saddle River, NJ: Prentice-Hall, Inc. Miller, D.C., (2002). Handbook of research design and social measurement (6th ed). Thousand Oaks, CA.: Sage Publications. McMillan, J. H. Schumacher, S. (1993). Research in education: A conceptual  understanding. New York: HaprerCollins. Patton, M. Q. (1990). Qualitative evaluation and research methods (2nd ed.) Newbury Park, CA: Sage. Resenthal, R., Rosnow, R.,(1999). Contrasts and effect sizes in behavioral Research: correlation approach. Web. Stake, R., (1995). The art of case research. Thousand Oaks, CA: Sage Publications. Wiersma, W., (1995). Research methods in education: An introduction (6th ed.). Boston: Allyn and Bacon. Yin, R. (1994). Case study research: Design and methods (2nd ed.). Beverly Hills, CA: Sage Publishing. This assessment on Research Methodology and Statistics was written and submitted by user Helena Rosa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Babe of Bethlehem †Theology Essay

The Babe of Bethlehem – Theology Essay Free Online Research Papers This Christmas season, if at all possible, hold a baby in your arms. What do you feel, think, and wonder about that sweet, innocent baby? Perhaps you marvel at the new life in your arms and consider the potential of unique giftedness and blessings wrapped up in such a tiny bundle of life. More that 2,000 years ago the birth of one baby born in the tiny, dusty village of Bethlehem changed the world and divided history into BC and AD. The Babe of Bethlehem became the hinge, the pivotal point on which the destiny of the world turns. dAs the small land of Israel became a crossroad of the world, so the Babe of Bethlehem became the crossroad that determines the direction your life will take. This Christmas it is imperative that you focus on the Babe of Bethlehem. Consider the true Christmas story. (Read Luke 2:1-40.) First consider BETHLEHEMS CENSUS. The Roman Emperor Augustus decreed that all citizens of the Roman Empire must go to their own town to register for the census. Joseph, who was a descendant of King David, had to go to Bethlehem. Bethlehem was King Davids ancestral home. So, Joseph took Mary, his fiancà ©e, who was with child by the Holy Spirit. Augustus had no idea that in the midst of the Roman governmental census, that the Babe of Bethlehem, the one who would hold the governments of the world on His shoulders, would be born. Isaiah prophesied, Listen, will you the royal family of David! The virgin will conceive a child! She will give birth to a son and will call him Immanuel God with us' (Isaiah 7:13 NLT). For a child is born to us, a son is given to us. And the government will rest on his shoulders. These will be his royal title: Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace (Isaiah 9:6-7 NLT). One day this Babe of Bethlehem will come to rule and reign as King of Kings and Lord of Lords. Presently he rules in the hearts and lives of those who make room for him. Does he rule in your heart? Second BETHLEHEMS CHILD. Nowhere in the New Testament are we actually told to celebrate and commemorate this babes birth. We are told to celebrate and commemorate his death and resurrection. Why is that? Because Christ was born to die as a sacrifice for our sins. Christmas rightly celebrated, helps us remember why this child was born. In Bethlehem there was no room in the inn. So Jesus was born in a stable and laid in a manger (a feed trough for animals). Christ was wrapped in swaddling clothes. Jesus came to die as a sacrificial lamb. (Read Isaiah 53.) He was wrapped in strips of cloth and laid in a tomb. On the third day He arose, proving He is the Christ, the Messiah. Handels Messiah reminds us that Christmas includes the birth, death, and resurrection of Jesus Christ. Bethlehems child must be crowned as king. Consider the manger Jesus was laid in. It reminds us that we must feed on Christ. This child of Bethlehem (Bethlehem means house of bread) announced that He is the Bread of Life. By faith and repentance we spiritually eat of the Christ of Christmas. His torn flesh and spilt blood on the cross is our salvation and daily bread. Third BETHLEHEMS CELEBRATION. The night Christ was born an angel appeared to shepherds out in the field guarding their sheep. They announced the good news, Dont be afraid! I bring you good news of great joy for everyone! The Savior yes, the Messiah, the Lord has been born tonight in Bethlehem. Suddenly the angel was joined by a vast host of others the armies of heaven praising God. Glory to God in the highest heaven and peace on earth to all whom God favors' (Luke 2:8-20 NLT). For all those who receive Christ into their heart as Savior and Lord, there is a joyful celebration. Isaiah prophesied of this day, In that day you will sing . . . with joy will you drink deeply from the fountain of salvation! In that wonderful day you will sing (Isaiah 12 NLT). When the shepherds saw the Babe of Bethlehem, they went back to their flocks glorying and praising God. When you really see the Babe of Bethlehem and receive him as your Savior, you will sing a new song and celebrate with joy, in worship of Christ the Lord. Christmas brings the joy of Christ. Today you can receive the new life that the Babe of Bethlehem came to give you. A Admit you have sinned. For all have sinned and fall short of the glory of God. (Romans 3:23) B Believe in Jesus. For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. (John 3:16) C Confess and leave your sin. If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness. (1 John 1:9) Research Papers on The Babe of Bethlehem - Theology EssayPersonal Experience with Teen PregnancyThe Masque of the Red Death Room meaningsComparison: Letter from Birmingham and CritoCanaanite Influence on the Early Israelite ReligionBringing Democracy to AfricaTwilight of the UAWHarry Potter and the Deathly Hallows EssayBook Review on The Autobiography of Malcolm XNever Been Kicked Out of a Place This NiceLifes What Ifs

BookBaby Review Read This First (+ Promo Codes!)

BookBaby Review Read This First (+ Promo Codes!) BookBaby Review: Read This First (Plus Promo Codes!) If you’re planning to self-publish a book, you probably already know all the biggest names in the game: KDP, IngramSpark, Lulu, and of course, BookBaby. You can read about the pros and cons of each of these companies in the posts linked above, but this review will focus exclusively on the latter. We’ll first cover what BookBaby is and how to use it, then lead into the relative merits - and potential stumbling blocks - of using it to self-publish your book. BookBaby review: what you need to know in 2019 What is BookBaby?BookBaby is a platform for self-publishing authors that includes editing, design, and marketing services, as well as distribution packages for both ebooks and print books. Over the past couple years, it’s become one of the most high-profile print-on-demand (POD) companies for authors, and continues to be a popular choice in 2019.Five fast facts about BookBaby:Founded in 2011 in Portland, Oregon ☔President and CEO is Steven Spatz, who’s written two books on publishing ðŸ“â€"Approximately 8,000 users in 2018 (though not all have published a book) 👠ªDistributes through Amazon, Kobo, Apple Books, Barnes Noble, and other major retailers in over 170 countries ðŸÅ'ŽHosts an annual Independent Authors Conference in Philadelphia, with workshops and panels from industry experts âÅ" Packages and servicesBookBaby offers a number of packages and individual services for self-publishing authors. We’ll break down the main ones for you here , but you can check out the full list on their website.â€Å"The Complete Self-Publishing Package† - $1,699BookBaby’s most popular package, according to the site. The Complete Self-Publishing Package includes cover design and formatting, ebook conversion, 25 print books, an ISBN number, worldwide distribution, a professional Facebook ad campaign, and a listing in the BookBaby online store (which allows you to sell directly to readers). Note that editing services are not included, however - nor any kind of discount if you wish to print more than 25 books, which is a serious drawback for authors printing in bulk.Printed Book Distribution - $299 + cost of bulk printing orderAlready have your manuscript and cover prepared? Then you’ll want to go with the printed book distribution package, which uses BookBaby’s POD service. This allows you to choose from various aesthetic options, order high-quality print copies, and sell your book all over the world.But ke ep in mind that the $299 charge is on top of your actual print order. For reference, 100 copies of a 300-page book will set you back $861 (and that’s without shipping!). Add the POD fee and your total comes to $1,160 for this particular package.So what does that $299 fetch you? The answer is distribution: again, BookBaby has an extensive distribution network, which includes every major retailer in the world. That said, you can get more bang for your buck from other POD services - like IngramSpark, which cuts out the distribution â€Å"middleman† that makes other platforms' fee so high. Basically, if you want to sell a large quantity of books, make sure you know your options.Ebook Conversion and Distribution - $249Alternatively, if you don’t want to print any books, you can opt for the ebook conversion and distribution package instead. Though BookBaby plays up its file conversion service and quality checks by â€Å"content conversion specialists,† youâ⠂¬â„¢re mainly paying for the distribution once again: as with the print package, your ebook will be sold in 60+ stores in over 170 countries.Copy and Line Editing - $7-10 per pageNow let’s talk individual services. For copy editing, BookBaby charges $7/page, while line editing is $10/page. Putting that in perspective, a copy edit for a 300-page book would be $2,100, and a line edit would be $3,000 - slightly higher than the average Reedsy estimates. Their site does promise rapid turnaround times at these prices: 8-10 business days for a full line edit, and just 6-8 days for a line edit. However, keep in mind that speed doesn’t necessarily beget quality, especially when it comes to editing.Book Cover Design - $399-549BookBaby also touts its cover design services, which come in two modes: â€Å"Basic† and â€Å"Deluxe.† The Basic design package costs $399 and includes, well, a basic cover design - a single, central image with fairly standard text. The Deluxe package, on the other hand, involves more sophisticated imagery and text for the higher price of $549. You can see the difference between the Basic and Deluxe options in the images below. So what’s the bottom line?BookBaby is a good option for authors who:  Want an easy-to-use interface and a bit of hand-holding through the process;Don’t mind paying a high price for bulk orders + distribution; and/orOnly want to print a small quantity of books.BookBaby is not a good option for authors who:Plan to print and distribute more than 25 books;Want to self-publish and distribute an ebook; and/orRequire additional services such as editing, typesetting, marketing, etc. - you can find a better deal elsewhere.BookBaby promo codesBookBaby might be tough on your wallet, but if you’re sold on their POD service, then you’re in luck! Here are two promo codes you can use to save on bulk orders, PLUS a coupon for free shipping. However you choose to publish, we hope the final product looks fantastic. 💠¯Enter the code SAVE100 at checkout to save $100 on 100 books or more.Enter the code PUBLISH100 at checkout to save $500 on 500 books or more.Finally, enter the code FREESHIPBB for free shipping on 25 books or more.Got any more questions about BookBaby? Feel free to leave them in the comments!

Organisational behaviour assessment at Abercrombie & Fitch Assignment

Organisational behaviour assessment at Abercrombie & Fitch - Assignment Example This paper illustrates how the business functions as a multi-national organisation depend on the inter-connections between sales and marketing, in-store sales representatives, and premium pricing policies. Using the McKinsey 7-S model as the appropriate example, A&F centres its entire strategic business strategy on the shared values that drive the organisation, these being youth and beauty, with all other aspects built around the culture of youth, vanity and beauty. Its strategy, structure, systems, skills, staff, and style are built around these core values. The shared values that drive the organisational culture at Abercrombie & Fitch are related to sex appeal and youth lifestyle. All of the store’s branded merchandise is focused on these aspects as well as the visual catalogue marketing depicting young and attractive models in order to gain attention from its desired youth target markets. Offers the CEO of A&F: â€Å"We go after the cool kids. A lot of people don’t belong in our clothes and they can’t belong. Are we exclusionary? Absolutely†. This phrase from the executive level indicates the importance of the culture of exclusivity that resides at this youth-oriented business, thus all elements of business development are centred around maintaining this appearance to the general consuming public. The goal of A&F is to reinforce that only certain types of customers belong to its branded merchandise variety and this is apparent in the training provided to its staff as well as how the business markets its brand name across the world. One of its competitors is Victoria’s Secret, a high-volume lingerie company (Talley, 2008), which further reinforces the level of culture that resides at the organisation. â€Å"Great companies rely heavily on their cultures to support development and growth† (Want, 2009, p.10). This is absolutely true with Abercrombie & Fitch as in order to ensure that strategy is linked with the culture, all of the in-store representatives must maintain this air of youth and exclusivity in order to justify its higher-than-average pricing policies and ensure customer loyalty against all other similar retail competition. Its most effective strategy is the development of the store’s sales catalogue which accounts for 45.2 percent of growth in sales (A&F, 2009, p.9). The catalogue, depicting youth actors with fit and svelte bodies provides the strategic sales medium that continues to appeal to individuals who find identity through Abercrombie & Fitch branded merchandise. â€Å"Strategic management is based on the belief that an organisation should constantly monitor internal and external events and trends so that timely changes can be made as needed† (Aluko, Odugbesan, Gbadamosi & Osuagwu, 2004, p.56). Abercrombie faces two dilemmas, however, in identifying appropriate strategy. First, the business receives positive sentiment and higher sales growth from its

Project Part 2 Research Paper Example | Topics and Well Written Essays - 1250 words

Project Part 2 - Research Paper Example The unique design of the product means that the competition from other traditional local products in Kenya will not affect it. Kimono has an appeal to people of different age-groups. More recent kimonos cloths are of simple designs and cheap. Therefore, the poor people from all part of the country are in a position to afford kimono cloths. However, there are also expensive designs which are ideal for the rich people. Kimono also incorporates fashion in coming up with their design. For instance, young women are mostly attracted to kimono cloths because of their fashionable and appealing look. Moreover, due to the flexibility of its designs, they can be made to fit different cultural believes and practices of the various groups and communities in the country. This plays a very important role in identifying and distinguishing the different cultures (Kotler& Armstrong, 2013). Kimono also recycles its materials to produce the recycled kimono cloths. This is rare clothing that is unique and beautiful and very ideal for women aged between forty and sixty years. The element of recycling is beneficial to those whose kimono clothes would have become old, worn out and tarnished. It is, therefore, cheap and convenient considering the recycled materials can be taken back to the tailors to make other clothes, thus, saving money that would have been used in purchasing new cultural clothes at a higher cost. For example, Yukata, product of kimono, popular for the people who love casual wear. It is made from linen, or cotton or polyester which is dries quickly. This makes Yukata an ideal to be worn during the summer period because of its comfort even in worn climates. However, in order to fit in the Kenyan market, kimono will have to make a few changes in their ultimate designs. The changes would be done in a manner that will depict the various cultural practices of the different communities. There are 42 ethnic communities in

Marketing: British Airways Group

Marketing: British Airways Group The assignment focuses on analyzing summarizing and comparing two companies which deals in same sector or industry with a marketing aspect. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing meaningful process to the company chosen and revise the value proposition. The assignment is divided into step-by-step parts towards preparing a plan for the organization under study. British Airways- Company profile British Airways is the airline company of the United Kingdom. It has its headquarter in Waterside which is near its main hub at London Heathrow Airport and as found it is the biggest airline of UK on the record basis of number of international flights and international destinations it has. Its second hub is London Gatwick Airport. As per the research it found that The British Airways Group was formed on 1 September 1974. BA was formed by the merger of two large London-based airlines, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two much smaller airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA according to the research was found as the only two airlines to operate the supersonic Aerospatiale-BAC Concorde inaugurating the worlds first supersonic passenger service in January 1976. BA became the worlds most profitable airline following its strategies under the slogan The Worlds Favorite Airline. Rather it was earlier Boeing customer. The formation of Richard Bransons Virgin Atlantic Airways in 1984 began a tense relationship with BA. The main activities of British Airways Plc and its subsidiary undertakings are the operation of international and domestic planned air services for the deportment of passengers, freight and mail and the facility of ancillary amenities. (uk.reuters.com 2010) Franchisees  · Comair: based in South Africa, franchisee since 1996.  · Sun Air: based in Denmark, franchisee since 1 August 1996. (uk.reuters.com 2010) Customer Value It is the difference between what a customer wants from a product and what he or she has to give in order to achieve it. ( Business dictionary.com 2010 ) Customer Value proposition A customer value proposition is described as a business or statement of marketing that describes why would a customer buy a product or service he wish to use. It has been targeted towards the potential of customers rather than other consisting groups such as of workers, stakeholders or suppliers .It is designed for the customers to convince their self to one particular product or service which will add more value ( Business dictionary.com 2010). Types of CVP 1.All Benefits Sometimes most managers formulates customer value proposition which includes all customers benefits which can be fulfilled by them by offering different types of offers to meet customer needs. It requires them a hard work to keeping records about customer needs and competitors in the market ( Ogle,2010). 2. Favourable Points of Difference The second type of value proposition which includes all alternatives in which customers focus includes different types of products and services offered by others. It provides the customers with the best of its offers just to attract them without having the proper knowledge about what the customer is demanding but they try to fulfil their customer need( Ogle,2010). 3. Resonating Focus This is a very important aspect as it focuses on the value proposition having differences to an all benefits position of companies leading a value proposition for the customers .Resonating is the point which deals with the standard of the value proposition and it should be at its highest level .By this method the manager wants to do the business with the marketers who has the proper knowledge about the customers need and delivers the customers value proposition at the market capturing level ( Ogle,2010). Importance of value proposition A good customer value proposition is a method of convincing the customers to buy their products other than buying the competitors and find it different from others .This method has been used to grasp the attention of the customers and increase the sales at large scale which will help in increasing the market shares. To promote the product it has been always important to understand customers need . It is profitable in building a brand association that help in providing offers to the customers (Ogle, 2010) Three Key Dimensions Active vs. Reactive value Extrinsic vs. intrinsic value Self-oriented vs. other-oriented value As per the research on the British airways customer value proposition it has been found that : Effect of British airways on customers mind It has Strong brand name and brand image good reputation in market as well as customers mind Reliability of British airways BA Key Messages is to provide the consistency in providing good service Reliability in providing best quality of offering Safety and security Safety and security are key priorities for British airways. It follows the formal management system for the security which ensures with all relevant rules and regulations that are must be followed. British airways is into a system of operating a inclusive monitoring system to ensure that all incidents are reported before they occur and necessary action been taken. HYPERLINK http://en.wikipedia.org/wiki/Customer_value_proposition l cite_note-Lake-1Question 2. The requirement of the question speaks about the two companies to be selected of the same industry which can be compared on various aspects particularly marketing strategy on a global scale; I have chosen the following two companies: British Airways Virgin Atlantic airways The reasons for selecting these companies are: The value proposition of both the companies can be compared and differentiated based on their marketing assets. Both the companies are intense competitors in the business of airlines and in providing superior quality of services to the customers Virgin Atlantic Airways- Competitor Company Profile Virgin Atlantic Airways Limited (operating as Virgin Atlantic) is a British airline owned by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, near London Gatwick Airport. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft (innovationaleaders, 2010). We all experience customer service, without even understanding it. The only time youre likely to poster is when it surpasses your potentials, or it doesnt meet them! Pleased customers are more likely to commend you to others. Customer Service is clearly a main part of any businesses corporate plan to recall and attract clients. Effective Customer Service is critical in portion a business to meet its planned sales intentions whilst meeting their client potentials through exceptional customer service. CRITICALLY EVALUATING CUSTOMER VALUE PROPOSITON OF BRITISH AIRWAYS British airways as being on the top of the chart of airlines industry to maintain its standard it has acquired several innovative ideas which have left certain impression on customers mind. British Airways is comparatively strong from a financial point of view and have a good reputation in comparison to other companies in the airlines industry, and it has positioned itself on the top leveled service provider but still it is facing some problems in satisfying the customers completely. BA provides it customers with affordable price flight ticket and spends to that level which delivers the minimum performance for the ante ( for example: providing nuts and soft drinks to the customers),Yet on the other hand BA maximizes its marketing by spending more effectiveness by removing ineffective spending on the ante that pushes the performance but does not leads to any change in customers behavior ( for example: BA dont provide the customers with hot meals on short flights). British airways has redesigned its cabin into truly flat bed which are up to the best comfort of the customers and it helps in attracting more customers in business class at a time when other airlines merely increased leg room or seat width but to really rule in the filed of airline BA should also try to provide more innovative facilities for lower class customers too as they are being their regular customers. BA provides its customers with its key priority of security for which it has operated different security system specially for its customers safety. In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. MARKETING MIX OF BRITISH AIRWAYS Product Strategy A product is characterized as anything that been offered to a party to another party in return of something. As we talk about BA, it provides its customers with different types of services like booking their tickets online, choose the sitting of their choice and meals of customer choice.BA provides the quality of compensating the customers at the time of cancellation of their flight tickets (123helpme, 2010). Pricing Strategy Pricing strategy is the overall task of defining the price range and price movement through the time period given to support the organizational fund and profit gaining objectives. BA holds a different type of pricing strategy in its two sectors of airlines short-haul and the long-haul , it provides its customers with tickets at affordable price. It has different price standard for different categories of flights but with same quality of service. BA has the special system for optional product pricing charged for optional extra guaranteeing a window seat or reserving a row seats next to each other (123helpme,2010). Place This heading refers to distribution. This means all aspects that focus on to how the goods and services should move from the producers to the end user. This means the coordination of retailers and/or wholesales and in the case of products the logistics involved in moving from factory/warehouse/head office, to the end user.BA has its main head quartos in U.K only. The airline hovers to above 550 destinations internationally and is measured to be a leader in the business. BAs prices depend on fluctuations in oil prices which it cannot control (123helpme, 2010). Promotion It is refers to as advertising or promoting a product, brand or industry to gain profit and expand the business. British Airways launched an advertising campaign to promote the trial of its First and Club World services. BA gives a lot charity and launches exhibitions for the funds for the needy ones. BA provides training programs and provides the students with the scholarships for their better future (123helpme, 2010). On a preliminary note it is important to understand the concepts of Mission and Vision for a particular organization. The difference between Mission and Vision statement is a Mission statement contains the information of the company in a nutshell about its products and services to customers while a Vision statement offers the future perspectives of the company or organization, the purpose or broader goal for being in existence or in the business. (Difference between, 2010) Mission and Vision Statements of the British Airways and Virgin Atlantic are discussed below Mission statement of British Airways There is no official mission statement from the companys website instead the social blogs have various statements out of which the best one chosen To be the undisputed leader in the world of airlines for the next millennium Vision statement of British Airways- The Worlds Favorite Airline Mission Statement of Virgin Atlantic- Safety, security and consistent delivery of the basics are the foundation of everything we do. Vision statement of British Airways- To grow a profitable airline, where people love to fly and where people love to work Analyzing and comparing the Mission and Vision statements of British Airways and Virgin Atlantic The mission and vision statements of British airways seems to be in the line of business as both focus on world class operations not just local or domestic functioning, hence it is recommended that being a company which caters large scale audience/customers British Airways has to focus on its principles of functioning to achieve its vision. As far as Virgin Atlantic is concerned, nowhere it mentions about the functioning and catering the audiences of the world, it is known fact that Virgin Atlantic is more of a British nature and caters or prefers services priority to British audiences hence it needs to change its mission and vision statement which though is appealing but doesnt come in the line of business. Competitor Analysis The airline sector is more competitive today than it was before in the past, provided now days consumers with more choice and with affordable prices than ever before due to the emergence of low-cost airlines. British Airways operates within two strategic groups within the airline sector the short-haul and the long-haul. Each of these sectors has different competitors. One group consists of airlines with regional operations offering scheduled flights and comparison on costs. The other group focuses on offering long haul flights, with great quality of environments and services to a wide range of destinations. Which makes BA to participate on a large scale at global, European, national and regional level. Within the UK, BA is the largest carrier in the market accounting for 45.1% of passengers with Virgin Atlantic being the second largest carrier in the market with 9.2% market share. It is also likely that long-haul licenses will be granted to low-cost airlines which will enable them to compete in both .This was originally a major cause for concern for British Airways and they initially set up Go-fly to be able to compete with its new competitors Virgin Atlantic. However, it later decided t o focus on its core business and sold Go to Easy Jet in 2002. For example, regional competitors such as Virgin Atlantic have entered the market offering European flights from local airports in Wales. .Virgin airlines change in strategy will have direct effect on BA as they continue to attract customers for their high quality standards. Another strategy that seems to be emerging amongst traditional carriers is to reduce fares in order to become more competitive with the low-cost airlines.BA also has to consider the indirect competitors. New planes, new routes, additional flights and management changes are all factors that impinge a business. Such changes made by a competitor need constant monitoring in order for BA to examine its current position and develop future strategies. Virgin Atlantic has best online reputation as compared to British Airways that effects the working of the British airways. CUSTOMER EXPECTATIONS AND OUTCOMES This model talks about the services and quality promised to the customers and the service and quality the customer receives. It is very important for any company to understand the importance of its customer needs for its development and building a brand image. BA is a well-established company and holds a very good reputation in the markets with filling the need of their customer through the terms and conditions they have promised to their customers. The strength of BA lies with the satisfaction of its customers but in certain cases it is failed to satisfy its customers according to the promises been made, issues which have affected the reputation of BA are like not delivering hot meals in flights or not delivering meals at all in short flights. These certain issues has disappointed the customer expectations from BA . Therefore, from the model above which emphasis on the bond between the company offering and delivering to their customers, so it is found that customers are not receiving the quality of services which are been promised by BA .(Ogle, 2010) Question 3. Answer: Using Piercys Value Proposition Model the above question can be solved Piercy (1997) identifies 4 relationships to be considered when managing market-led organizations. Figure 1.1: Key relationships in market strategy (Source: based on Piercy, 1997) It identifies the key relationship-marketing issue as the refocusing of marketing effort: moving activities away from a marketing mix that creates a series of one-off transactions, to managing a complex network of relationships involved in the production of the whole consumer offering. Customer Analysis Shaw (2004) addresses what the most fundamental and commonest mistakes made in airline marketing failure to make a proper distinction between the Consumer and the Customer. Consumers are the ones who actually travel and it is significant that BA consider customers importance, as they are the decision makers of the organization. This is very important aspect for both consumer as well as industrial markets. BAs customers differ extremely in terms of their buying behaviour. Not only do they differ in terms of their age, income, educational levels and geographic location but more fundamentally in BAs case in terms of their lifestyles and potentials which are unfair by several factors. BA also deals in an industrial market where changes in buying behaviour are showed by the reserve of BAs purchasing policies, delivery dates and expected 7 This means using smaller airports, not allocating seats, making passengers pay for refreshments and not issuing tickets. The majority of these decision s are made by a group of individuals working to a set of purchasing criteria, known as the Decision Making Unit (DMU). The mission statement is defined as the key to success and meeting the customer needs on a short span of time and it requires to be changed every year preferably. We now discuss about developing a mission statement, developing vision statement and value statement. (ba.com, 2010) New mission and vision of British Airways Mission Statement : Modernise aircraft fleet and offer new services managing at cost base. Vision Statement : Increase corporate responsibility through environmental performance and partnerships. Developing a Mission Statement Mostly, the mission statement states the overall objective of the organization. If the company decides to develop its vision statement before developing its mission statement it should not affect its working as both means the same and in the vision turns into mission for the company. Improving a mission statement can be done in a fast way by having proper discussion , different experience and should have survey about having different mission with working team of the organization. Study any changes that may be required in wording of the mission statement can leads to any new suggested strategies during a recent strategic planning process which can affect its working.( Managementhelp, 2010) Creating New Value Propositions In order for a company to move to an unique position on the value frontier, it must change its strategies. Value propositions can be changed along four dimensions (price, place, product and promotion) to achieve one of the four strategies which alter positions on or of the value frontier (extending toward the low-end, toward the high-end, and shifting the frontier). First, a company must identify which of the four strategies is appropriate. Extending the frontier toward the low-end is worthwhile if the low-end frontier point in a specific industry can compete with the high-end point in another industry (e.g., low-cost air travel competing with buses) or if customers would be interested in a product/service of lower performance at a lower price. Extending the frontier toward the high-end can be considered when the high-end in a specific industry can compete with the low-end point in another industry (e.g., high-quality prepared pasta competing with restaurants) or when there are customers willing to pay for more performance than what is currently available. If neither option makes sense, then shifting the frontier is the only alternative. This has traditionally been the basis of market competition. Changing value propositions to achieve such frontier changes rely on changing one or more of the four dimensions. Managers need to think of innovating ways to reduce price, risk, and efforts as well as to address the multiple roles customer play, such as having customers co-create some of the work. So now we will focus on transforming product performance by suggesting generic ways of changing product/service attributes. Desired attributes are those most often already delivered in another customer segment, but unreachable at the price point of customers who also desire them. Technological innovation is the most common lever for bringing down the price points to deliver such attributes to a new market segment. For instance, British Airways started providing individual color screens to every economy class passenger when matrix display technology got advanced enough to lower the costs sufficiently. One way to elicit these attributes is to find out what performance level customers would ask for if they had unlimited resources. What service could be delivered to them? And are there any ways to provide some of these services at a more reasonable price (e.g. British Airways adding beds to airplanes). So to answer these question British Airways must improve it. (Source: archive.nyu.edu, 2010) Improved value proposition of British Airways Upgrade customer experience via the introduction of text and mobile services for business class customers as well as regular customers and maintain low price for all types of services. Defining/ Implementation of the Plan Value Propositions and Value Frontier The first step in the process is to define the value frontier. This is fairly easy to do. Managers must first identify what their competitors offer in terms of performance and cost. A value frontier extends from low-cost substitutes to fulfill a specific need (automobile or railway vs. aircraft) to high-end embellishments that are currently offered at high prices and define superior performance . Thus, we ask managers to consider ways of fulfilling core needs beyond the ways currently offered in their industry segment. This is a critical first step in identifying new strategies. Once the value frontier is defined, what are the value propositions of the companies along the frontier? What are the performance, price, risk and effort attributes across customer roles that define the companies on the frontier? Defining the value proposition of different locations on the frontier allows managers to elicit key attributes for differentiation. It also forms the basis for comparing the companies value propositions with a competitors. It should avoid price related struggles and should adopt policies which comprises of low prices. Good communication channels should be adopted in order to avoid confusion about the services been provided to the customers. Better quality of technology should be use to entertain the customers in flight. Should not promise the customers to deliver the services which are cannot be fulfilled. BA should provide its customers with hot meals in all kind of flights. It reflects good impression on the customers. BRITISH AIRWAYS SHOULD ADOPT NEW MARKETING MIX Suppliers, shareholders, customers and employees are not rivals for the battle for profits they are partners, and will be more successful once they learn to work together. (Egan and Thomas, 1998) NEW MARKETING MIX FOR BRITISH AIRWAYS On the basis of status financial British Airways is relatively stable to other companies in the air transport industry, and it has positioned itself as a best service provider. It has formed alliances with other carriers, and has already segmented its market successfully. The best strategy for the BA is to follow the strategic plan it has made and monitor that all of its activities support that strategic focus. Product strategy Product is always been the most important aspect for the organizations success. It needs to be advanced and achieve very careful in order to be successful. British Airways product strategy comprises of good quality services, quality of flights leads to various destinations through Europe and rest of the world. It has executive class, business class, speed, security, support facilities and having experience of several years. To satisfy its customers should it provides them with their basic need to other alternatives too and fulfill their demands. Pricing strategy Pricing strategy followed by British Airways is Price Discrimination. There is a condition of price war between different airline companies as the new breed of airlines, the so called low cost airlines is growing fast. The most successful among these low cost carriers are Southwest Airlines (USA), Ryan air (Ireland), easy jet (UK). So British Airways should adopt the policy of low price. Promotional strategy British Airways launched an advertising campaign to promote the trial of its First and Club World services. As part of the campaign, British Airways is offering new members of its Executive Club Canada frequent flyer program free economy class tickets for two to a global destination in exchange for their opinion about their flying experience in First Class or Club World this will help in attracting customers. Place British Airways working globally should focus on its key destination countries and should adopt such policies to meet the demands of its customers on time. CONCLUSION British Airways remains cautiously optimistic about its future prospects. However, it is certain that considerably more work lies ahead if the airline is to succeed. Rising prices could place BA in a disadvantageous position, particularly given the continued popularity of budget airlines. This is an important factor for BA to consider. BA must understand that the key growth area for BA is likely to be in value-added travel. In some areas, BA found that it could improve customers experience while reducing costs, such as in its building up of online sales. Overall, BA must continue to strive to reduce costs and improve customer and employee satisfaction. List of References 123HELPME 2010, Product Strategy of the British Airways [Online] Available at: http://www.123helpme.com/view.asp?id=121683 [Accessed on 05 December 2010 ]. Business dictionary 2010,customer value [online] Available at:http://www.businessdictionary.com/definition/customer-value.html [Accessed on 06 December 2010]. Business dictionary 2010, value proposition [online] Available at: http://www.businessdictionary.com/definition/value-proposition.html [ Accessed on 05 December]. ba.com 2010 (Official Website) Available at: www.ba.com[Accessed on: 30th November]. Difference between (no date), Difference Between Mission and Vision [Online] Available at:http://www.differencebetween.net/language/difference-between-mission-and-vision/ [Accessed on 06 December 2010]. Innovation leaders 2010, Profile: virgin atlantic [online] Available at: http://www.innovationleaders.net/va_company_profile.html [Accessed on 05 December 2010]. Karnbil , A.1996, Re-Inventing Value Propositions[online] Available at: http://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdfhttp://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdf [Accessed on 06 December]. Ogle, D, 2010. Types of Customer value Proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010. Importance of value proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010.CUSTOMER EXPECTATIONS AND OUTCOMES BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Reuters 2010, Profile: British Airways PLC (BAY.L) [online] Available at: http://uk.reuters.com/business/quotes/companyProfile?symbol=BAY.L [Accessed on 06 December 2010].

Modernization of NTUC Income

Assignment On Modernization of NTUC Income Course code: MIS101 Section: 1 Submitted to: Md. Monzur Morshed Bhuiya Course Instructor Submission Date: 19-04-11 Acknowledgement At first we would like to thanks the Almighty Allah, who provided us this great opportunity to accomplish this project successfully with good health and sound mind. We would like to pay profound gratitude to our honorable sir Md. Monzur Morshed Bhuiya, without his guidance and help it was impossible for us to complete this term paper satisfactorily.We enjoyed the challenges of preparing this assignment as it provided us an opportunity to increase our understandings of various pertinent features of conducting a research. To continue this research we mainly take help from different websites, books etc. Finally, we would like to pay thanks to our parents from the depth of our heart for their endless support, encouragement and inspiration. Table of content 1. Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3. Question No. 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 4. Question No. 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 5. Question No. 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 6. Question No. 4â₠¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 7. Question No. 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 9. Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Abstract NTUC Income is a life and general insurance company. It is a co-operative insurance society formed in 1970, was initiated by Dr Goh Kang Swee.NTUC Income’s process star ted with various customer meeting and agent filling the paper form and many other steps which was very long and tedious but after migrating a fully digital system, it includes customer centric design barcode technology which minimize the downtime occurrence but it also face problems such as paper policies compromising data retrieving problem etc. But it also got benefits such as efficient retrieval data, high pace electronic mass storage system etc. Finally we can say that NTUC Income enriched their working system in such way that there is no possibility to create further problems in future.Introduction NTUC Income is a life and general insurance company based in Singapore. It is one of the â€Å"Big Three† insurers with a significant share of the local motor insurance market. It is an organization that was made different right from the start with an initial capital of $1. 2 million. It is a co-operative insurance society formed in 1970, was initiated by Dr Goh Kang Swee duri ng the â€Å"Modernization of the Labor Movement† seminar on 18 November 1969. Today, it has matured into a leading insurer and progressive organization with close to 2 million policyholders placing their trust in us and assets at $19. billion. Its insurance plans benefit large numbers of Singaporeans from all strata of society, and the company supports the community through financial contributions to the labor movement, charities and other worthy causes. The insurer employs about 3400 insurance advisors and 1200 office staff with the majority located across an eight branch network. On June 1, 2003, Income succeeded in the migration of its legacy insurance system. The Herculean task required not only the upgrading of hardware and applications, it also required Income to streamline its decade-old business processes and IT practices.Question No. 1. What were the problems faced by Income in this case? How were the problems resolved by the new digital system? In the past, NTUC In come, which has over a million insurance policy holders, processes were very tedious and paper-based. The entire insurance process started with customers meeting an agent, filling in forms and submitting documents. The agent would then submit the forms at branches, from where they were sent by couriers to the Office Services department. The collection schedule could introduce delays of two to three days.Office Services would log documents, sort them, and then send them to departments for underwriting. Proposals were allocated to underwriting staff, mostly randomly. Accepted proposals were sent for printing at the Computer Services department and then redistributed. For storage, all original documents were packed and sent to warehouses where, over two to three days, a total of seven staff would log and store the documents. In all, paper policies comprising 45 million documents were stored in over 16,000 cartons at three warehouses. Whenever a document needed to be retrieved, it would take about two days to locate and ship it by courier.Refilling would again take about two days. So the processes were complicated and the result was waste of space and time, which leads in waste of money. The digital system can solve both of these problems and it cost 1/3 of the â€Å"paper–based† cost. Question No. 2. What types of information systems and business processes were used by Income before migrating to the fully digital system? Until a few years ago NTUC Income insurance uses a very traditional business process. Their process was very tedious and paper based and it takes five steps to complete the process. The steps are- st-The process started with customers meeting an agent, filling the paper forms and submitting documents. 2nd-Then the agent would submit the forms at branches, from where they were sent by couriers to the office services department. 3rd-After two to three days the couriers were received by the services department. Then the services would log documents, sort them and then send them to the department for underwriting. Proposals were allocated to underwriting staff, mostly randomly. 4th-Accepted proposals were sent for printing at the computer services department and then redistributed. th-At the end of the process all original documents were packed and sent to ware houses. Where, over two to three days, total of seven staff would log and store the documents. After the process complete, whenever a document needed to be retrieved, it would take about two days to locate and ship it courier refilling again take about two days. NTUC Income use HP 3000 to host the core insurance application as well as the accounting and management information system. The HP 3000 is a line of midrange computers which Hewlett-Packard first released in 1972 and which has been constantly updated and sold since then.All HP 3000 computers run the proprietary MPE operating system and come with the rock solid Turbo IMAGE database. Question No. 3. D escribe the information systems and IT infrastructure at income after migrating to the fully digital system. It changed in June 2003, when income switched to the java based eBao lifestyle from eBao technology. The software comprised three subsystems- Policy Administration, Sales management and supplementary resources. This system had- 1. Customer Centric Design. 2. Seamless integration with Imaging. 3. Barcode Technology. 4.A product definition module that supports new products, new channels and changes in business processes. Implementation work started in September 2002 and the project was completed in nine months. By may 2003, All the customization, data migration of income’s individual and group life insurance businesses and training were completed. The new system was immediately operation on high availability platform. All applications resided on two or more servers, each connected by two or more communication lines. All of which were ‘loud balanced’. This ro bust architecture minimized downtime occurrence due to hardware on operating system failure.Question No. 4. What benefits did Income reap from the new system? After going through the whole case study, we have found a significant change in the IT infrastructure of NTUC Income and come to know some crucial benefits that Income has experienced. Firstly, the very long and tedious and paper-based processes were substituted by computer-based eBao Life System which reduced the total time for policy opening dramatically to a minimum level. Also the floor-based data storage system was replaced by high pace electronic mass storage system which has made the company a much better and faster performing concern.Secondly, moving from eBao Technology to eBao Life System was extremely lucrative for the firm. It facilitated so efficient retrieval of data that it was possible to access data of any time period in contrast to the previous system of access to only preceding day data by any of its authori zed employees. Again, the breakdown of software into three subsystems- Policy Administration, Sales Management and Supplementary Resources opened new product development possibilities, new channels and charges and new horizons for Income.Thirdly, the new system was immediately operational on high-availability platforms which were equipped by all up-to-date hardware components and internet connections among its workstations. Moreover, the implementation of disaster-recovery centre protected the organization from any accidental data loss. In addition, the implementation of eBao Life System ensured the access of about 500 office staff and 3400 insurance advisors to the system anytime and anywhere with faster access to information.This helped the company to monitor its management more efficiently and serve the customers individual priority and customized needs. Finally, the summary of the benefits of eBao Life System as commented by the former CEO of Income Mr. Tan Kin Lian is â€Å"eB ao Life System has the best straight through processing workflow and it is very flexible. It cuts our new product launch time from months to days. It also allows us to support agents, brokers, and customers to do online services easily. I got a fantastic deal: the best system with much lower cost and much shorter implementation time.I have to say that this is a revolution. † So, we can say that NTUC Income got quite a certain number of benefits from the new system, which made life even better and easier. Question No. 5. How well is income prepared for the future? Are the problems described in the case likely to be repeated? NTUC income has created powerful establishment for future . In spite of all drawbacks in past they overcome their weakness through the execution of eBao technology, which gives them a new dimension of system.Before the implementation of java based eBao life system, NTUC Income faced lots of troubles in core insurance applications, accounting, and management information system. Those troubles appeared as if the backup was not completed data would be lost, in case any hardware crashes reconciliation took several months to restore the data . It also experienced three major hardware failures it also took huge time to launch a product , it formed problem for the agents and advisors regarding to access information .All those problems came to an end when Income implemented eBay technology through the java based eBao life system , which they consider everything for them . this eBao system changed the way they worked . income restored its IT infrastructure by upgrading their system through increasing PC RAM size ,installing scanner and hardware etc which also helps them to store more data and to scan documents ,they also implemented hot back up disaster recovery center so that data cannot be lost easily and remain stored in the storage and they do not need to depend on restoration of previous day data . nder the new system , all document store d as well on â€Å"trusted† storage device , it crates easy way to access the information for the agents and advisors . Because of eBao technology Income enriched their working system and established it in such away, which has no possibilities to create further problems in future. Conclusion Trade union membership, especially for industrialized country, has been declining over the past years. This is largely due the structural changes caused by globalization and the rapid changes in technologies.Trade unions in Singapore also faced similar challenges. In order for trade unions to stay relevant, unions must continuously adapt to effectively meet the expectations of different types of workers, regardless of age, collar and race. NTUC and trade unions have a promising future ahead if they have a better understanding of the economy and the needs of the workers. Furthermore, unions must not only continue to do what they have been doing over the years but use various innovative str ategies and tactics to reach out to the new emerging generations.NTUC Income will continue to provide a better life for its policyholders and the community through innovative insurance plans and services. The co-operative will strive for excellent customer care through its staff and insurance advisers. By using technology effectively, we aim to reduce costs and pass the savings to policyholders through lower premiums. Reference List †¢ Kenneth C. Laudon & Jane P. Laudon, Management Information Systems Managing the Digital Firm 11th Edition, Pearson Education, Inc. †¢ http://www. icrosoft. com/singapore/mssg_docs/1703. aspx †¢ http://essaysforstudent. com/Business/Ntuc/21763. html †¢ http://www. income. com. sg/insurance/iTerm/index. asp †¢ http://www. papercamp. com/group/modernization-of-ntuc-income-case-study/page-690 †¢ http://www. income. com. sg/insurance/financialplanning. asp †¢ http://www. ebaotech. com/en/news/200306_en. shtml †¢ http ://www. income. com. sg/insurance/iTerm/index. asp †¢ http://www. income. com. sg/PSD/termsofuse. html †¢ http://www. income. com. sg/homepage. asp